From their birth in 1971 the Mr. Men and Little Misses have gone from strength to strength. They identify with a multigenerational audience through self expression, colour, simplicity and humour. Follow Mr. Tickle through the rest of our history.



Roger Hargreaves was born on the 9th May in the West Yorkshire Town of Cleakheaton. From an early age, he drew cartoons and had a natural talent for drawing.


Roger started work as a copywriter in advertising. He became very successful and wrote adverts for everything from chocolate to cars! But once married and with young children, he wished he could spend more time with the family. Roger had a dream to write and illustrate books for children...


The Birth of Mr. Tickle. Roger’s eldest son Adam aged 8, asked at the breakfast table: “What does a tickle look like?” Roger’s initial response was one of amusement, but being a creative man it got him thinking. Inspiration struck and so Mr. Tickle was born! Mr. Tickle would become the first in the series of ‘Mr. Men’ books going on to sell a million copies sold within the first 3 years.


A number of the books were brought to life on the small screen, first broadcast by the BBC and narrated by Dad’s army actor Arthur Lowe.


Roger’s comic strips were to be published by The Mirror newspaper and the Daily Mail over the next couple of years.


The Mr. Men had their first foray into the pop charts with ‘Mr. Men Songs’, released on BBC records.


The first Little Miss books were published, including Little Miss Bossy, Little Miss Naughty and Little Miss Sunshine.


Mr. Happy became the face of Glasgow in their ‘Glasgow’s Miles Better’ campaign to promote the city.


Little Miss Twins was published, based on Roger's twin daughters Amelia and Sophie.


Aged just 25, Adam Hargreaves took over the family business after Roger suddenly passed away.


Adam created his first new characters, Mr. Cool, Mr. Rude and Mr. Good, Little Miss Scary, Little Miss Bad and Little Miss Whoops.


Google celebrated the Mr. Men Little Miss 40th Anniversary with a set of Google doodles for what would have been Roger’s 76th Birthday.


Little Miss Princess was a character created just in time for the Royal wedding of Princess Kate and Prince William. Marvellous!


The first Mr. Men Little Miss character based on a real person was created for a special fashion show in Paris for Stella McCartney. Little Miss Stella. When Adam agreed to take on the challenge she telephoned her father, Beatle Sir Paul McCartney to announce the good news!


The Mr. Men & Little Misses are going underground with their own set of iconic posters on the London Transport system.